Branding for Pacific Brew Co.
Challenged to brand a local coffee company launching a monthly subscription box featuring Pacific Northwest roasters in a competitive market. The final mark, inspired by latte art and doubling as a pine tree shape, reflects both artisanal quality and a sense of place in the Pacific Northwest.
Subscription Box
A PNW coffee company needed a design for their new coffee subscription box targeting busy young professionals who take their coffee seriously. The direction used a rugged, craft, outdoorsy style reflective of the Pacific Northwest. Branded wrapping paper was used to elevate the unboxing experience, making it feel special and premium for customers.
